Atlanta, GA – September 13th, 2024 – “Every drop means something” is a phrase that encapsulates the overall message of Hulvey’s latest offering, CRY, an album represented as an acronym: Communion, Reflection, and Yearning. Giving listeners 17 compelling reasons to embrace vulnerability as a sacred path to deepening your relationship with God, released today via Reach Records.

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“I think ‘CRY’ is the definitive Hulvey album. There is a song for everyone,” says Hulvey. “My hope is that listeners are comforted in these songs, recognizing that their tears are not in vain but are a powerful expression of their journey with God. He knows you, He loves you, and He desires to walk with you. Let every tear be a prayer.”

Throughout his new album, Hulvey reflects on his spiritual journey. He explores universal themes that tie together our disparate experiences, broken up into three chapters that tell a heartfelt story of redemption. This pious pursuit is complemented by features from artists like Torey D’Shaun, Samm Henshaw, Alex Jean, and one of Hulvey’s closest collaborators Forrest Frank.

Cementing his status as a leader of a new generation, Hulvey’s sophomore album is a joyride through worship and hip-hop. He delivers blunt-force bars that carry a true-to-life feel on “Poor Party,” unfurls a tale of perseverance and determination on “Top Spinnin,” and delivers a source of motivation for those who need it on “Battle Cry.” Of course, all roads lead to “Altar,” the closing track to Hulvey’s new LP and one of his most popular songs among fans. The latter peaked at #25 on Billboard’s Hot Christian Songs, with seven total weeks on the chart, and earned a remix featuring Grammy Award-winning R&B-pop star Ciara.

Elsewhere, Hulvey just completed his late-summer US tour alongside Christian worship giants Phil Wickman and Brandon Lake, making landfall in Detroit, Atlanta, Boston, Philadelphia, Los Angeles, and more before wrapping in Hawaii.

In the five years since signing with Lecrae’s label, Hulvey has since won over audiences worldwide and it’s evident that his list of accolades will only continue to grow. With raw talent, proven superstar potential, and his relationship with God at the forefront of the conversation, it’s only a matter of time before Hulvey is shining bright enough for the rest of the world to take notice.

CRY tracklist

1. COMMUNION
2. World Hunger
3. Poor Party
4. Love Like That (feat. Torey D’Shaun, Alex Jean)
5. All For You
6. REFLECTION
7. True
8. Letter 2 The Game
9. Top Spinnin
10. Heaven’s Door (feat. Torey D’Shaun)
11. Anxiety
12. YEARNING
13. Have Me
14. Miracles
15. Roses (feat. Samm Henshaw)
16. Battle Cry
17. Altar (feat. Forrest Frank)

About Hulvey:
Knowing God plays a central role as both a catalyst and medium in Hulvey’s personal and creative growth. The 24-year-old Brunswick, GA native’s music delves into themes of thankfulness, maturity and comfort that reflect the peace of mind he currently inhabits. In the five years since signing with Reach Records, Hulvey has released his debut, self-titled album, Christopher, to widespread acclaim and toured nationally – welcoming a season of newfound success filled with transformative moments. His reverence for God is inextricably linked to his upbringing in Southeast Georgia, where Hulvey was steeped in an all-encompassing church life. After being saved at age 4, his spiritual journey started to take form. From then on out, Hulvey made a conscious effort to seek God in all of his experiences and direct every fiber of his being to developing a deeper understanding of his Creator. In doing so, he naturally surrounded himself with people who have similar values, which led to a fortuitous run-in with a gentleman by the name of Doug. This alignment marked a pivotal turning point in Hulvey’s life when a bible verse resonated with him unlike any other, John 17:3 – “This is eternal life, that they may know you, the only true God, and Jesus Christ whom you have sent.” Hulvey went on to attend college before deciding to drop out and pursue a career in music full-time. And so far it has worked out for him. To date, he’s released a plethora of compelling singles, five EP’s and his aforementioned debut album, which made waves across the music industry and debuted at #8 on Billboard’s Top Christian/Gospel Albums chart, and #19 on the Top Rap Albums chart. 2023 was no different, evidenced by the runaway success of his immensely popular singles such as “Used By You,” “Love Like That,” “Fly Away,” and “Altar.” The latter was remixed by Grammy Award-winning R&B-pop star Ciara, and the original version peaked at #25 on Billboard’s Hot Christian Songs, with seven total weeks on the chart. Hulvey’s impressive versatility and ability to draw connections across the ever-growing musical landscape is a testament to the reach of faith-based rap. With more music and major moves on the horizon, he’s squarely positioned to bring people closer to God with his now-signature blend of nuance, effort, intentionality.

About Reach Records:
Reach Records is an Atlanta based independent hip-hop label founded in 2004 by Lecrae and Ben Washer. Long before acclaim, awards, plaques, chart positioning, and radio play, the two started the label because they both love hip-hop and Jesus. Reach Records was launched with no strategy, no funds, no big players, but they made big moves! Today Reach Records is a trailblazing label with a roster of nearly 10 artists and a staff of 20 who are unashamed about sharing their faith and passionate about hip-hop. Reach Records is committed to building a movement that combines faith with music and popular culture.

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For more information on Reach Records, please visit www.reachrecords.com and on social media @reachrecords.

Courtesy of Reach Records